Can advertising tell about a country? Может ли реклама рассказать о стране?

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1. English for Advertising Использование лексического подхода очень важно для изучения специализированного английского. Часто возникают сложности с переводом терминологии, необходимой в различных областях знаний. Для того чтобы облегчить изучение языка, ниже приведена лексика по теме «Английский для рекламы», включающая порядка 200 единиц. Advertisement — ad Рекламное объявление; рекламное сообщение Advertiser Газета с рекламными объявлениями Advertising — publicity Публикация рекламных […]...
2. Advertisements. Реклама The issue of the role of advertising in our lives is a very controversial one. Some people think that advertising encourages us to buy things that we really do not need, because they claim that advertisements have the power to influence on our purchasing behavior. Nevertheless, my point of view is that advertisements are incredible […]...
3. Advertisement. Реклама Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to […]...
4. The customs of the new country. Обычаи другой страны Nowadays it is quite common for people to move to other countries either for work or for study. When they move, some of them decide to follow the customs of the new country, while others prefer to keep their own customs. If I were forced to choose one of the two positions, my choice would […]...
5. Как описать путешествие по-английски? Слова и выражения, используемые для описания путешествий различными видами транспорта, а также связанные с организацией путешествий, а именно прохождением таможни и проживанием в гостинице. General — Общие слова и выражения Travelling Путешествие To like / to be fond of travelling Любить путешествовать Journey Путешествие, поездка Trip Путешествие, поездка Cruise Морской круиз Voyage Путешествие Hike Пешеходный […]...
6. Effects of Divorce On Children and Parents Records show marriages have been taking place since the earliest recorded history. Evidence of elaborate ceremonies joining couples together are present all over the world. Couples have been joined in a legal contract, for a number of reasons: religious, arraigned marriages, kinship bonds, pool resources, children, and romantic love. When a marriage is successful, there […]...
7. Разница между «say» и «tell» Разница в употреблении «Say» и «Tell» Say и Tell сходны по своему значению. Оба эти глагола означают устное общение с кем-либо. Однако, существует разница в их употреблении. Самый простой способ изобразить правило их употребления следующий: You say something You tell someone something Richard Said that he was exhausted. Richard Told Mary that he was exhausted. […]...
8. Биография Доктора Сеусса на английском языке, Dr. Seuss, биография английского писателя Dr. Seuss is the pen name of Theodor Seuss Geisel. He was a famous American writer and cartoonist best known for his children’s books. Life and Work. Geisel was born in Springfield, Massachusetts. He graduated from Dartmouth College in 1925, where he was a member of Sigma Phi Epsilon, the Casque & Gauntlet Society, and […]...
9. Топики по английскому языку праздники, Holidays and traditions in Russia and English-speaking countries, Праздники и традиции в России и Англоговорящих странах Every nation and every country has its own customs and traditions. But there are also international holidays which are celebrated in all countries worldwide. They are: Christmas, New Year, Easter and St. Valentine’s day. Christmas is a traditional family reunion day. On this day, many people attend a church service, open their presents and eat […]...
10. Биография Winston Churchill The Right Honourable Sir Winston Leonard Spencer-Churchill, KG, OM, CH, FRS, PC was a British statesman, best known as Prime Minister of the United Kingdom during the Second World War. At various times a soldier, journalist, author and politician, Churchill is generally regarded as one of the most important leaders in British and world history. […]...
11. Биография Madonna, биография певицы Мадонны Madonna Louise Veronica Ciccone, principally known by her first name, is an American pop singer, composer, actress, dancer, author, activist, and fashion icon. She rose to prominence in the 1980s, and has become the most successful female solo artist of all time, according to Guinness World Records. Madonna was born in Bay City, Michigan, to […]...
12. Immigration. Иммиграция Immigration has existed during the whole history of mankind. At distant times tribes roamed in search for new pastures for their livestock, new places for hunting and fishery. Today migration still takes place in the world, people are forced to change their places of living due to different natural and man-made calamities. So migration is […]...
13. Биография Элвиса Пресли на английском языке, Elvis Presley Elvis Aron Presley, also known as The King of Rock and Roll or The King, was an American singer and actor. Early in his career he was referred to as The Hillbilly Cat. Later, his friends referred to him as «E». Rolling Stone magazine said «Elvis Presley is rock ‘n’ roll» and called his body […]...
14. English for Logistics Использование лексического подхода очень важно для изучения специализированного английского. Часто возникают сложности с переводом терминологии, необходимой в различных областях знаний. Для того чтобы облегчить изучение языка, ниже приведена лексика по теме «Английский для логистики», включающая порядка 200 единиц. A nonstop flight Беспосадочный полет Actual time of departure Фактическое время вылета Advance freight — prepaid freight […]...
15. Dancing and its role in the woild culture. Роль танца в мировой культуре There are various elements in a country»s culture, such as music, drama and dancing. These activities fulfill people»s daily life and make the culture to become unique and colorful. Among these activities, dancing plays a very important role in a culture. I assert the statement due to three reasons as follows. Firstly, dancing is one […]...
16. Brands. Бренды What is a brand? In my opinion, it is not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not «coffee». This short example also illustrates the main aim of producers — to create brand popularity, so […]...
17. What have you learned about a country from its movies? Что вы узнали о стране по ее фильмам? Since its birth, films always function as the main media depicting the environments and people in details. Pondering the specific aspects in the filmmaker and country, we can achieve valuable and wealthy information. The first treasure we can dig is some social problems in the country reflected by the film. Hollywood, the largest dream makers» […]...
18. Unleash your desires! Отпусти свои желания! It is quite normal for people who live in the modern society to feel the necessity to acquire new things or achieve a certain status that they do not possess. This behavior is due to human nature and continuous changes in the society, especially the emergence of novel products that most people find attractive. The […]...
19. Биография Pope John Paul II The Venerable Pope John Paul II Latin: Sevorum Dei Ioannes Paulus P. P. II), born Karol Józef Wojtyla, was Pope of the Roman Catholic Church for almost 27 years, from 16 October 1978 until his death. He was the first non-Italian to serve in office since the Dutch — German Pope Adrian VI died in […]...
20. Биография Michael Jackson, биография Майкла Джексона Michael Joseph Jackson, is an American singer, songwriter, record producer, actor, and philanthropist. He began his career as the lead singer of the Motown act, The Jackson 5, in the 1960s, and made his first solo recordings in 1971 as part of the Jackson 5 franchise. Jackson began a full-fledged solo career in 1979 and […]...
21. Биография Henry Kissinger Henry Alfred Kissinger is a German-born American diplomat and statesman. He served as National Security Advisor and later Secretary of State in the Nixon administration, continuing in the latter position after Gerald Ford became President in the aftermath of the Watergate scandal. An admirer of Realpolitik, Kissinger played a dominant role in United States foreign […]...
22. Modern technology is creating a single world culture. Современные технологии создают общую культуру для всего мира I strongly agree with the statement that modern technology is creating a single world culture. Modern technology like computers and the Internet is bringing people together, and making the world smaller. First of all, with the development of modern technologies such as computers, English is becoming the most important language in the world, and the […]...
23. Биография Mohandas Gandhi, биография махатма ганди Mohandas Karamchand Gandhi was a national icon who led the struggle for India’s independence from British colonial rule, empowered by tens of millions of common Indians. Throughout the struggle he opposed any form of terrorism or violence, instead using only the highest moral standards. Early life. Mohandas Karamchand Gandhi was born into a Hindu family […]...
24. The family relationships — Семейные отношения The family is very important as a unit in our society. Nothing else but family can be an emotional center of people’s life, can be a transmitter of culture and raising children. Every mother feels great affection for her children and tries to bring them up in a proper way. Understanding between the members of […]...
25. Opinion essay An opinion essay expresses your personal point of view on some controversial problem in writing. The main aim of an opinion essay is to persuade your audience that your position is correct. To produce a successful opinion essay, you should carefully choose the theme and conduct proper research on the debatable problem. Opinion papers should […]...
26. Топики по английскому языку телевидение, Advantages and disadvantages of TV — Преимущества и недостатки телевидения We talk to various people from different countries about their attitudes about TV. Does TV educate or stimulate? Or it is a drug or tranquilizer used to control the population. There are some views, e. g. «TV has been the greatest instrument of social democracy in Western European socialites», — said Mr. Smith from British […]...
27. Поздравления и пожелания на Рождество на английском / Christmas Greetings and Wishes Wish you a Merry Christmas and may this festival bring abundant joy and happiness in your life! Желаю Вам веселого Рождества! Пусть этот праздник принесет много веселья и счастья! May this Christmas be so special that you never ever feel lonely again and be surrounded by loved ones throughout! Пусть в это Рождество и весь […]...
28. May and might Глаголы may и might употребляются для сообщения о возможных действиях в будущем. Изучите эти примеры: — I’m not quite sure where to go for my holidays but I may go to the USA. — The weather forecast is not very good. It might snow this evening. — We can’t help her. Why doesn’t she ask […]...
29. Should people satisfy with what they have? Должны ли люди довольствоваться тем, что они имеют? In contemporary society, there are new things coming up almost every day. Some people have to face such a fact that you can never buy a real new product, because the new one always appears after you have bought one. As a result, some of them are never satisfied with what have and they want […]...
30. Cultures and national stereotypes — Культуры и национальные стереотипы A nation is a group of people who share common history and usually a language and usually, not always live at the same area. Culture can be described as our everyday life: how we communicate, our language, religion, traditions, behavior, way of life — in other words, what we do each day. People that belong […]...
31. Топики на английском каникулы, Holidays — Праздники There are many national holidays in the world, when people all over the country do not work and have special celebrations. For example in Russia the major holidays are: New Year’s Day, Victory Day. The first holiday of the year is New Year’s Day. People greet the new year with champagne and listen to the […]...
32. Токио Топик — Topic Tokyo Токио — столица Японии и самый крупный город страны с населением около 8,3 миллиона жителей. Токио является одной из 47 префектур Японии. Он расположен в восточной части основного острова Хонсю и включает острова Изу и Огасавара. Именно в Токио заседает японское правительство и проживает императорская семья. В Токио преобладает влажный субтропический климат с жарким летом […]...
33. The USA. США The United States of America is one of the greatest countries in the world. It is situated on the North American continent and is washed by three oceans: the Pacific, the Atlantic and the Arctic. The USA borders only on two countries — Canada and Mexico. This great country has a lot of mountains, rivers, […]...
34. Биография Jimi Hendrix, биография Джимми Хендрикса James Marshall Hendrix was an American musician, songwriter and virtuoso guitarist, widely regarded as the best electric guitarist in the history of popular music. Mostly self-taught on the instrument, the left-handed Hendrix used a right-handed guitar that was restrung and played right side up. As a guitarist, he built upon the innovations of blues stylists […]...
35. Important qualities of a good supervisor. Важные качества руководителя When asked what are the important qualities of a supervisor, different people hold different perspectives, due to their different experiences. After pondering this question on many occasions, I sum up three vital qualities that a supervisor or a boss should possess. In my understanding, the most essential trait of a boss is that he or […]...
36. Can или May? / Can versus May Употребление глаголов Can И May В современном английском языке часто вызывает затруднение. Подчас сложно сразу же сказать, какое предложение будет верным «May we expect you tomorrow?» или «Can we expect you tomorrow?» Когда-то по строгим правилам английской грамматики Can Выражал Физическую Или Умственную Способность, а May — Разрешение и Одобрение. Считалось неправильным использовать Can В […]...
37. Globalization. Глобализация Globalization is a controversial issue for business and governments throughout the world. We recognize globalization mainly through its effects. It’s a bit like electricity — we can not see it, but we certainly observe what it does. Globalization can be described as a process by which the people of the world are unified into a […]...
38. Биография Арнольда Шварценеггера на английском языке, Arnold Schwarzenegger Arnold Alois Schwarzenegger is an Austrian-American actor, Republican politician, bodybuilder, and businessman, currently serving as the 38-th Governor of California. He was elected on October 7, 2003 in a special recall election which removed sitting Governor Gray Davis from office. Schwarzenegger was sworn in on November 17, 2003 to serve the remainder of Davis’ term, […]...
39. The advantages about living in my city. Преимущества жизни в городе It is almost always the case that a person who has been living in a rural area for a while confronts certain conveniences and inconveniences of living in a city. One convenience is the number and diversity of stores and shops available in a short distance in a city. A big inconvenience is the traffic […]...
40. Биография Дорис Миллер на английском языке, Doris Miller Doris «Dorie» Miller was an African American cook in the United States Navy and a hero during the attack on Pearl Harbor on December 7, 1941. He was the first African American to be awarded the Navy’s second highest honor, the Navy Cross. Born in Waco, Texas, he enlisted in the Navy in 1939, and […]...